SEO Tips From Enterprise SEO Expert
and internet marketing news
How often do you send a report?
We make it easy. Your reports are automatically sent monthly. That way you see - definitively - how well you're increasing.
Avoid excessively displaying ads above the fold
In another recent change of Google's algorithm, they have released an update that is intended to penalize sites that have excessive ads, particularly above the fold. What does "above the fold" mean? This area is the space on a website that you can see before you have...
Exact match domain algorithm change
Google announced a recent algorithm change that is intented to give less value to domain names that are used strictly for keyword gains vs. actual branding. This "levels the playing field" for a lot of users of SEO. For clients that have keyword specific domains, we...
Google removing +1 reports in Webmaster Tools
Google is quite something. Just as they excitedly announce that they have integrated their Google +1 button counts as a signal of data in Webmaster Tools, they are now removing it. Don't fear though. They're actually just consolidating the data into Analytics. If you...
New study suggests that SEO has a better ROI than PPC
SEO is not necessarily "better" than PPC, or vice versa. In fact, they both have their strengths and should compliment each other more-so than be a choice between the two. Many business run both, as they should. However, have you considered which of the two bring you...
2x increase in non-paid search traffic
This week has been quite the "two-fer." Earlier this week we posted about a client that had huge gains in a single calendar using white hat SEO. We had another newer client due for their first quarterly review this week as well. Their results included 21 keywords...
Microsoft aggressively promoting Bing over Google
Microsoft has developed a new site, bingiton.com. They site reads that "Bing It On is a side-by-side Bing versus Google search-off challenge. 5 rounds, one winner." The intention of the site is to allow a visitor to enter a search term. The site then displays two...
Whitehat SEO
Who said white hat SEO cannot bring quick results? Below is one of SEO National's more recent clients. We'll respect the client's privacy and not reveal who they are. We can tell you though that their business works in the telecommunications vertical, and that the...
Increased backlink volumes
Good news! We've increased client backlink volumes. Backlinks are when other sites link to your site. We regularly submit backlinks to various sites for client campaigns in an effort to gain a "vote" in the online popularity contest that is search rankings. While most...
Google “Ranking Documents”
Wondering why Google is slower in showing your website at the top of search engine rankings, even if immediate gains are warranted. A while back, Google received patent approval on a mechanism called "Ranking Documents." It is believed that since this patent, Google...
Early holiday season preparation
It's never to early to start thinking about the holiday season, especially when you have an e-commerce store. Even those clients of ours that do not necessarily run an e-commerce based business can still benefit from preparing for the end of the year. E-commerce...
Google to acquire Wildfire
The internet is buzzing that Google recently announced that it will acquire Wildfire, a site dedicated to integrating and deploying multi-channel social network campaigns. Their site allows you to maintain campaigns across Twitter, Facebook and more. The full details...
SEO company & industry news for July, 2012
Did July fly by or what? Here is what's going on the the search world. Bing adds "disavow link" feature Bing added a really cool feature recently. With all of the hype about Google's recent Panda and Penguin updates, a lot of people have been reviewing their backlink...
SEO company & industry news for June, 2012
How Site Load Time Effects Rankings Most major search engines acknowledge that how quickly your site loads is now a variable in how well you rank. The reasoning behind this is that a search engine's goal is to provide a pleasant search experience to the end user. The...
Free SEO Report
Are you considering hiring an SEO company? Let us provide you with a free SEO report so you know where you stand before you start shopping around. We proudly offer a free SEO analysis with no obligations. We look forward to being a candidate of your liking. [xyz-ihs...