Google is quite something. Just as they excitedly announce that they have integrated their Google +1 button counts as a signal of data in Webmaster Tools, they are now removing it. Don’t fear though. They’re actually just consolidating the data into Analytics. If you haven’t noticed, Analytics now offers the ability to drilldown data to show referring social traffic, +1’s, Like’s, Tweets, etc.

Take a look at the screenshot below for an example set of data from Analytics.

You can find a lot of valuable information, such as conversions that oriented from social media, social assisted conversions, the value of the conversion, etc.


social webmaster tools