When it comes to content marketing, it’s easy to emphasize content creation. While creating quality and unique content is an important part of the process, there’s a second half to the content marketing equation: spreading the word. The purpose of content marketing is...
If you find your content marketing efforts lagging, it may be time to present information differently. It’s hard to go wrong when using infographics. Not only are they perfect to use as standalone content, but they can also add a supplementary element to blog posts....
Blog marketing is an effective promotional tool, but you can’t rely on blogs alone to promote your products. No matter how useful blogs are, they have a limited reach and won’t find their way to all members of your target audience. Also, most people spend less than a...
Many digital marketers do research and create well-written, relevant content, expecting that it will create vast improvements for their company’s SEO rankings on Google. When content doesn’t do as well as expected, these same marketers find themselves scratching their...
Developing your content marketing strategy is more than just throwing together words for blogs, tweets, and web pages. Instead of haphazardly throwing together your content, it’s important that each piece you create has a purpose to it. Doing so requires some...
You can spread the message of your brand and win the trust of your target audience when you start contributing content to other blogs related to your niche market. Guest blogging is a proven online marketing strategy you can use to drive customers to your company....
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