If you find your content marketing efforts lagging, it may be time to present information differently. It’s hard to go wrong when using infographics. Not only are they perfect to use as standalone content, but they can also add a supplementary element to blog posts. Using images and infographics on social media has also proven to help increase interaction by over 50 percent.
You don’t have to be a design expert to make beautiful, potent infographics. Sometimes just knowing a few fun design tips can help you get on the right track.
Here are a few do’s and don’ts of infographics to consider:
- Color — Color can be a good way to help your information stand out and get noticed. It may be tempting to throw a bunch of colors out on an infographic and hope for the best, but it’s better to come up with a color scheme or palate to use. That way, all the colors work harmoniously to send the message, rather than just being a distraction to your readers’ eyes.
- Represent stats visually — One way that infographics can help your readers is by providing them a visual representation of numbers. Creating visuals of statistics helps them compare the numbers more easily, while presenting the information in a way that words can’t. It will also help the numbers have a more significant impact on your audience.
- Use shapes — One of the most important things to keep in mind while designing anything, is that the design should lead the eye to where you want it to go. One way you can do this is by using shapes. If you have an infographic showing percentages, you should consider using circles to visually show those percentages, while putting the number representation inside the circle for clarification. The circle will draw the eye to that statistic, while also showing comparison among the other statistics.
- Lead with lines — Lines are an excellent visual element that can help lead your readers to specific information. However, keep in mind that you should use horizontal lines sparingly to avoid interrupting eye tracking, and they should not distract from other important elements in the design.
Using infographics in your marketing content can bolster your marketing and social media strategies greatly, and improve your reach to consumers. If you’ve never made an infographic before, start out simple and look to others for guidance. As you practice and improve, you will progress until making quality infographics becomes second nature.