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Content strategizing with the Utah Jazz

Today I had a great lunch with the e-commerce/merchandise buyer team with the Utah Jazz, our newest client at SEO National.  We started mapping out the content strategy for Utah Jazz’s “Team Store.” We started by aligning player-specific topics with...

Is off-page or on-page SEO more important?

I had someone ask me today, “Is off-page or on-page SEO more important?” It opened up some good dialogue that I often have with others and I wanted to share my answer. Long-term, off-page optimization will (usually) contribute more to growth than on-page....

SEO Winner’s Cheat Sheet Guide for Small Businesses

Beating your competition at SEO is easy. All you need is one thing. Just one. Before I tell you what that is, you need to start with an understanding that search engine optimization boils down to building brand awareness. Gone are the days of keyword stuffing and...

Going on Shark Tank? Make Sure Your Website Doesn’t Crash.

I’ve been fortunate enough to work with clients ahead of them being featured on Shark Tank.  The obvious excitement for a Shark Tank-featured business is that they’re going to get a flood of traffic.  However, what many people don’t think ahead about...

Why content is a must for 2018 SEO

To have a chance at beating the competition online, you must get on the content bandwagon.  Content is not only important from a traditional blogging perspective, but it translates into so many other types of media.  A quality blog post can be repurposed into an...

What 2018 SEO will look like:

Much of 2017’s SEO tactics will continue into 2018, but the variables within those tactics will evolve. Backlinks will still be valuable, but the emphasis on quality will increase. This means that automated link building (which should have died years ago) will...
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