To have a chance at beating the competition online, you must get on the content bandwagon. Content is not only important from a traditional blogging perspective, but it translates into so many other types of media. A quality blog post can be repurposed into an infographic, which can be repurposed into a video. Not only is content diversification via repurposing a great way to spread your message, but people process visuals faster.
“93% of organizations said they rely on content marketing for brand building…” https://insights.newscred.com
The more you are seen the more credibility you establish for your company. The more that search engines see your brand cited and referenced from trusted, third-party publications, the more you are perceived as an authority in your industry. And the bigger authorities are those that get top rankings in search results.
Being featured on third party sites is not only valuable from a search engine perspective but also a real-world position. The more that people see your brand, the more they subconsciously familiarize themselves with you. With continued exposure, statistically seven exposures, you gain trust. Trust equals conversions.