Enterprise SEO Expert Tips
and internet marketing news
Weather.com Features Snowy SEO National Office Picture
What was just a quick picture of all of the snow outside our office lead to a citation on Weather.com. Serendipity. See this picture: On this page of Weather.com. (towards the bottom of their page) Here's another fun pic from the opposite angle outside our office...
2014 SEO vs 2013 SEO
At SEO National, we are often asked for our opinion on the evolution of search engine optimization. As the year ends, many wonder what 2014 will hold for SEO. Below are our thoughts on three of the most frequently asked SEO questions for the new year. Are we moving...
Does Google Read Meta Keywords?
We often have new clients ask about meta keywords. Does Google use them? How many meta keywords should be added? Should you list every keyword possible that is relevant to that page? The answer, at least in our opinion, is "no" to everything regarding meta keywords. ...
Guest blogging is bad?
Guest bloggers beware? What do you think of Matt Cutts recent commentary on guest blogging?
Link Networks Are Bad… mmmkay
Why anyone uses link networks, we couldn't tell you. Especially after big networks like "Build My Rank" were shut down a fair amount of time ago. You would think that's enough time for the impact to settle in and scare others away from using them. That does not seem...
Google PageRank Updated
For those of you that are familiar with Google's PageRank, you may have been wondering why there has not been any updates for a while. Suposedly, back in February, 2013 the mechanism that aggregated PageRank data picked up a technincal issue and has since been...
SEO National Now Distributing to The Associated Press and Google News
We are excited to announce that we are now distributing press directly to Google News and The Associated Press. For those clients of ours, if we haven't reached out to you individually by now that means you are grandfathered to receive one distribution to the AP and...
National Computer Security Day
Today marks the annual National Computer Security Day. This day provides businesses and households a reminder to change passwords, check their computer settings, delete unnecessary files, and confirm the overall security of their various technologies and devices. With...
Google Plus and Youtube
Gone are the days of commenting anonymously on Youtube. As a Google owned property, Youtube now requires a Google+ account to make a comment. You used to be able to post video comments using your Youtube username. This name was often an alias and completely unrelated...
Image Mismatch Warnings in Google Webmaster Tools
Google will now be alerting webmasters if there is a manual action taken against their website because of "image mismatch" issues. Google explains this notification on their help archives. The page states the following. If you see this message on the Manual Actions...
Protecting Rankings Means as Much as Getting New Ones
Whether you are an SEO company or a client, we all want to see website's rankings, traffic and, most importantly, revenue increase. What do you do when you've reached the top of the top? We explain the importance of why maintaining rankings is as important, if not...
New Branding
Have you noticed anything different lately? We're proud to announce we recently completed an entirely new rebranding of SEO National. This includes a new logo, new website, and more. The new website provides free resources to clients and readers, as well as the latest...
Hashtags in Google search results
Search and social media now have another feature in common. Over the last quarter Google started returning hashtag related content from Google Plus within regular search results. Depending on how you have your security settings configured on your profile, any posts or...
Why You Should Avoid Knee-Jerk Reactions to Rankings
Whether you are an SEO company or a client, avoiding knee-jerk reactions to ranking changes is crucial to long-term success. Especially when it comes to search engines other than Google. While a random change in rankings on Google is obviously something to pay...
Google Hummingbird and Social Media
Google's latest algorithm update is called "Hummingbird." They sure have a fixation for animals, don't they? The latest algorithm is aimed at understanding the context of a search on Google as a whole. This is a big change from Google trying to render results on...