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While many companies offer search engine optimization services, it can be difficult to know if they will provide the quality and results that you need. Choosing an SEO company can be both daunting and confusing. But before you let the choice overwhelm you, consider a few ideas to simplify the process and help you feel more confident about your final choice.

Ask Questions

To choose the best SEO service for your company, start with an interview. Well-formulated questions can go a long way in narrowing down the field of potential services.

Ask SEO companies about:

  • References
  • Client gains
  • Current SEO tactics
  • Search engine best practices
  • Time frame for the project
  • Experience in the industry
  • Any marketing specialties
  • Number of years in business
  • Client communication

Know Your Stuff

You run the risk of getting duped if you don’t know much about SEO. Companies could sign you up for costly add-on services that you don’t need. It’s a bit like taking your car to the auto mechanic without knowing a fender from a muffler. To get informed, read a few articles on the Internet about search engine optimization. You don’t have to be an expert, but it’s important to gain a basic working knowledge of the craft.

Present Specific Goals

Have specific goals in mind before you start looking for an SEO company. Clearly expressing your goals to prospective SEO companies can help you decide which one is the right fit for you. Go beyond general goals such as better rankings or higher traffic. Instead, express more specific resolutions such as:

  • Starting a website the right way
  • Expanding your site’s reach
  • Avoiding or overcoming Google penalties

Specifying your goals and setting your success metrics will enable you to find the SEO company that is best for your business. If you are planning to hire an SEO company, the earlier the better. The best time to incorporate SEO is when you are planning to launch a new site or redesign an existing one.