It was a big year for search engine optimization. While there was no update to Google’s algorithms that were as impactful as historical Panda and Penguin updates, there were a lot of small revisions that necessitated changes to SEO strategies. These changes were in line with growing trends among search users, specifically changes in how they were searching and the factors that were used in the search algorithms.
Though these changes were subtle, failure to adjust to them could result in an e-business being left behind. Here’s a quick look at some major SEO changes and trends that are worth adapting to.
1. Going Mobile
For several years now, mobile users have outnumbered desktop users in terms of internet use, including search. Having a responsive website is no longer enough. It’s vital to use a mobile-first strategy. It’s also a great idea to develop an app for your website.
2. Content Marketing
Relevant “heavy” information should be interlaced with light materials that are easy to read and understand. You don’t even have to write these materials. You can either curate them or share them from social media.
3. Go social
Connect your website to social media and proceed to share your content there. Your social media followers can then share your content with others. The more your content is shared, the more backlinks point back to your site.
4. Relevant Titles
Stop click-baiting. Stop news-jacking. Google has made efforts to stop these approaches. Even social networking sites are banning these methods. They do not add to the conversation, and they are aimed to fool the reader.
Make sure to keep your finger on the pulse of changing SEO trends in the coming year. Staying current can make all the difference in the success of your business.