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Love it or hate it, link building is one of the most effective strategies for increasing online exposure. But like many other practices, link building has been associated with a number of myths.

Link Building Myths

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Here’s a look at a few of the prevailing myths:

  • Myth # 1: You will be penalized for reciprocal linking – Many people worry that search engines will punish them for reciprocal linking. If you’re building a link farm, yes, that is the case. However, legitimate sites sharing legitimate link love is just fine.
  • Myth # 2: Don’t get links from pages with low domain authority – Some SEO’s spend too much time focusing on link opportunities from high domain authority sites only. While a high DA site is nice, it’s not required. Think about it… every site isn’t going to be a Wikipedia-level DA. In the real world, most sites are just average. In the days of Google PageRank, most sites were just a 1-3. A 4+ PR was all the rage. But if your industry warrants sites that are mostly “low domain authority” then it’s equally (if not more) important to get a low DA link from a relevant site as it is to get a link from an unrelated high domain authority site.
  • Myth # 3: You should not add links too quickly – The prevailing belief is that you will be penalized if you acquire too many links in too fast a fashion. This is not necessarily true. Google Penguin may penalize a website for a link velocity that spikes with too many spammy or low-quality links. But, if you stick with high-caliber links, you don’t need to worry about how quickly you acquire them.

With link building, you get what you pay for. Consult with a reputable SEO firm to get advice on link building. It’s a powerful tool, but it can backfire if you use it improperly.