When you start working on SEO for your business, it’s easy to feel overwhelmed by everything you’re told you need to do. From optimizing your website for local searches to building backlinks, creating content, fixing technical issues, and keeping up with...
Most business owners focus on keywords and content when they think about SEO, but your website’s navigation structure might be just as important. How visitors move through your site affects everything from how long they stay to whether search engines can...
If you’ve invested time and money into building a website that reflects your brand and speaks to your audience, the last thing you want is to get penalized or ignored by search engines. Yet one of the most common (and often overlooked) problems that can sink your SEO...
You probably don’t spend much time thinking about the punctuation in your website’s URLs, but you should. Something as small as using a hyphen instead of an underscore can influence how search engines interpret your content. And when you’re investing...
If you want to improve your website’s visibility in search results, you really need to understand sitemaps. Sitemaps may sound technical or optional, but they’re one of the most underrated tools in your SEO toolkit. Whether you’re managing a small...
You know what’s interesting about website security? For years, we just sent data back and forth across the internet without really thinking about who might be watching. Now search engines are actually rewarding sites that take security seriously. HTTPS was...
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