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What’s the Secret to Search Engine Optimization?

Search engine optimization is a critical component of building your online presence. Lots of businesses do it—but not every business does it well. So what’s the secret sauce? We asked business and marketing experts to weigh in and here's what they said about executing...

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Will Google Ever Fail? These Experts Say “Yes!”

The Roman Empire was considered invincible. The Titanic was regarded as unsinkable. Time and again in history, we have seen the downfall of things that seemed too successful to ever fail. So what about Google? Will it be a household name for our grandchildren? Or...

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What Links are Safe to Click on?

One of the basic search engine optimization (SEO) principles is that appropriate backlinks are good for your rankings.  Unfortunately, inappropriate hyperlinks can do a lot of harm.  Bad links may come to you in the form of emails, or you may be directed toward them...

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3 Ways to Increase Your Conversion Rate

When it comes to your conversion rate, ignorance isn't bliss - it's business suicide. Whether you're selling a product, generating leads, or getting people to sign up for a newsletter, conversion rates are a key component of your overall business strategy, and they...

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Employee Appreciation Day

Have you thanked your employees lately?  It’s high time, and Employee Appreciation Day is the perfect reason to do so.  Employee Appreciation Day is celebrated every year on the first Friday of March. It was started in 1995 by Bob Nelson of the Recognition...

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What is Phishing and How Do You Avoid Falling for the Bait?

Every time I hear the word “phishing,” I can’t help but think about baiting the hook, casting a line, and waiting, waiting, waiting to catch something (preferably not seaweed or an old boot). While this may evoke childhood fishing memories, phishing with a “ph” is bad...

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What Causes a Google Penalty?

Google is the internet’s biggest search engine right now, maintaining nearly 90% market share. The more visible your website is on Google, the more likely customers will click on the link and buy from you. However, to prevent abuse, Google also gives out penalties to...

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How to Optimize URLs

Uniform Resource Locators, more commonly referred to as URLs, are the address of a page, image, or file on the internet. The URL of your website is the first thing that the search engines and your customers see. They show the resource’s location needed to access it...

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3 Ways to Amp Up Your Social Media Campaign

Social media marketing is one of the most effective, free marketing solutions available to your business, but that doesn’t mean it’s a straight shot to success. If you’ve noticed that your social media campaign isn’t giving you the kind of returns that you want, you...

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Can LinkedIn Really Help My Business?

You may feel that social media has no place in serious business, but you couldn’t be more wrong. Social media has turned the business world on its head and is directly influencing profits and returns. I’m not saying that your company needs a Twitter account, per se,...

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Why is SEO important?

Many people have heard of search engine optimization, but not everybody knows exactly what it entails or why it really matters to a website. We asked other SEO companies to explain the specifics of SEO from their perspective and why they are significant when it comes...

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