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3 Ways to Increase Your Conversion Rate

When it comes to your conversion rate, ignorance isn't bliss - it's business suicide. Whether you're selling a product, generating leads, or getting people to sign up for a newsletter, conversion rates are a key component of your overall business strategy, and they...

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Employee Appreciation Day

Have you thanked your employees lately?  It’s high time, and Employee Appreciation Day is the perfect reason to do so.  Employee Appreciation Day is celebrated every year on the first Friday of March. It was started in 1995 by Bob Nelson of the Recognition...

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What is Phishing and How Do You Avoid Falling for the Bait?

Every time I hear the word “phishing,” I can’t help but think about baiting the hook, casting a line, and waiting, waiting, waiting to catch something (preferably not seaweed or an old boot). While this may evoke childhood fishing memories, phishing with a “ph” is bad...

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What Causes a Google Penalty?

Google is the internet’s biggest search engine right now, maintaining nearly 90% market share. The more visible your website is on Google, the more likely customers will click on the link and buy from you. However, to prevent abuse, Google also gives out penalties to...

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How to Optimize URLs

Uniform Resource Locators, more commonly referred to as URLs, are the address of a page, image, or file on the internet. The URL of your website is the first thing that the search engines and your customers see. They show the resource’s location needed to access it...

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3 Ways to Amp Up Your Social Media Campaign

Social media marketing is one of the most effective, free marketing solutions available to your business, but that doesn’t mean it’s a straight shot to success. If you’ve noticed that your social media campaign isn’t giving you the kind of returns that you want, you...

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Can LinkedIn Really Help My Business?

You may feel that social media has no place in serious business, but you couldn’t be more wrong. Social media has turned the business world on its head and is directly influencing profits and returns. I’m not saying that your company needs a Twitter account, per se,...

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Stay Away from these three Black Hat SEO techniques

Businesses looking for quick results may be tempted to resort to aggressive SEO techniques and tactics that do not obey search engine guidelines. Such practices are sometimes recommended by untrustworthy “experts” who don't have the patience wait for the results of a...

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Top Four Myths About Google Ads

Let's cut to the chase. There are two ways to get your website listed at the top of a search engine. organically paid ads To reach the top of the SERP organically, you need to rely on Search Engine Optimization (SEO) techniques like tailoring your keywords to your...

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SEO Trends for the New Year?

Search engine optimization has seen seismic changes in recent years, and there’s plenty more ahead. So how do you stay ahead of your competition? We asked SEO experts to share their predictions for 2020 search engine optimization trends. Here’s how they weighed in:...

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Google Penalty: How Do I Recover?

If your website is experiencing a sudden and significant drop in web traffic, there is a good chance your website has been penalized for violating at least one of the search engine guidelines. There are other possible reasons for a drop in traffic such as problems...

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2020 Internet Marketing Trends From 20 Experts

In today’s world, a business’s success often depends on the strength of its online presence. But establishing that presence means keeping up with the latest and greatest internet marketing trends—which are ever-changing. We asked internet marketing professionals in...

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