Social media marketing is one of the most effective, free marketing solutions available to your business, but that doesn’t mean it’s a straight shot to success. If you’ve noticed that your social media campaign isn’t giving you the kind of returns that you want, you...
While the debate is still out, some consider social media optimization, or SMO, as an essential factor in search engine rankings. There are two main search entities that social media needs to optimize for: Google search and the internal search engine of a particular...
Your brand defines your business. You worked hard to build it and to develop customers’ awareness of it. Deciding to rebrand is a high-stakes game. Sometimes, though, rebranding is inevitable, such as when your business changes significantly or when your brand loses...
As the cliché goes, “You can’t please everyone.” This is as true in business as it is in other realms. As hard as you work to please your patrons, there will always be customers who will be dissatisfied. With the advent of social media, those customers now have the...
The biggest sports event in the country is almost here. The Super Bowl is viewed by more than 100 million people worldwide. It is not only the game that people are anticipating. The Super Bowl’s commercials are another major attraction. The Super Bowl is also a...
