I’ve been fortunate enough to work with clients ahead of them being featured on Shark Tank. The obvious excitement for a Shark Tank-featured business is that they’re going to get a flood of traffic. However, what many people don’t think ahead about...
Some people claim that SEO is dead, but that is not the case. Its thrust has drastically changed, however. It has gone from being a marketing strategy to a branding play. Organic search engine optimization is very much alive, and it is worth investing in if you seek...
Businesses big and small can focus their efforts on promoting their brands with each new special occasion. This Halloween, companies will try their best to capitalize on the excitement of the holiday to sell more of their products. Though the mood is scary as...
This is a common question. “How do you get to the top for crowded keywords like shoes, women’s clothing, etc.” First, I’ll not answer it directly and explain why not taking the crowded keyword approach is better. Then, I’ll ignore my...
Running a Shopify store comes with plenty of challenges, but driving consistent traffic shouldn’t be one of them, especially if you’ve got the right SEO expert in your corner. With thousands of e-commerce stores competing for the same audience, visibility is...
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