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Some people claim that SEO is dead, but that is not the case. Its thrust has drastically changed, however. It has gone from being a marketing strategy to a branding play. Organic search engine optimization is very much alive, and it is worth investing in if you seek long-term benefits for your business.

Reasons Businesses Invest in SEO

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The following are reasons why businesses should invest in SEO:

  • Search engines are a major gateway – More and more people are going online to shop, to check customer reviews for businesses and services, and more. While e-commerce is huge, it’s still less than 10% of all retail transactions. That means there’s is still massive room for further increases in online sales. This makes SEO a necessity for companies and no longer a mere option.
  • Proliferation of mobile devices – As of 2016, mobile traffic overtook desktop traffic in volume. SEO techniques are now adapted to meet the expectations of mobile users. Your website will not rank high if it is not mobile friendly.
  • It’s a great investment – If done right, the ROI on SEO can be higher than other marketing avenues, including social media marketing and PPC advertising. Yes, SEO is slow to start but in the long-term it gives a significant return on investment compared to other marketing tactics.

SEO is as relevant today as it was in the past years. Because of fierce competition in business, SEO has become an integral part of growth strategies. It is highly effective in promoting your brand and provides considerable bang for your buck.