Is Organic or Paid Search Better for Your Business?

Any person who owns or patronizes a business will tell you that companies change over time. What was once popular is now obsolete, and what was non-existent is suddenly a thriving business model. The same can also be said for how companies advertise. In past years, to...

Keyword Research Made Easier

If you’re putting off keyword research because it sounds overwhelming, you might be overthinking it. Keywords capitalize on search terms that people use to find what they are looking for on the Internet. Keywords can improve your search engine rankings and drive users...

3 Reasons Why Businesses Should Invest In Search Engine Optimization

Some people claim that SEO is dead, but that is not the case. Its thrust has drastically changed, however. It has gone from being a marketing strategy to a branding play. Organic search engine optimization is very much alive, and it is worth investing in if you seek...

Using Search Data for SEO Marketing Research

Search is more than a direct marketing channel. A search engine may be classified as an intentions database. Data released by search engines can be critical for market research and planning. Mapping search demands in your market will lead to an understanding of how...