Whether you’re a web-based business or a brick-and-mortar store with a website, Cyber Monday is an event that you can take advantage of to boost revenue. However, it’s essential for your business to have a strong web presence so that potential customers are drawn to your deals.
To be ready for one of the most significant online shopping events of the season, make sure that you do the following:
Create dedicated landing pages — If you’re tech-savvy enough, you can create targeted landing pages for Cyber Monday as well as Black Friday. If you maintain these pages throughout the year, they can dominate the search results for your brand when the time comes. To maintain the website, update it a couple of times a year.
Optimize images on your webpage — Optimizing images on your website can help search engines and customers discover your holiday content easier. You should focus your keywords not just on Cyber Monday, but on Black Friday and Thanksgiving Day as well.
Use a mobile-friendly website – In recent years, there has been a major increase in the number of people purchasing through a mobile device during holiday sales. In fact, mobile transactions now outpace purchases made from traditional computers. Even people shopping in physical locations may be checking out your business’s website to make sure they are getting the best deal possible. To take advantage of those shoppers, you need a mobile-friendly website. If it’s not easy to view or access on a mobile device, potential customers will look for similar items on a different website or buy from a different location.
Develop holiday keywords — To fully take advantage of the holiday, you should strategize targeting keywords that relate to the occasion you are optimizing for. When adding these keywords, think about what you would type into Google to find what you are looking for. For example, if you are a handbag store, your key phrase could be “leather purse Cyber Monday.”
Take advantage of social media — One of the best ways to advertise deals and communicate with potential customers is through social media. Make sure you have predetermined messages scheduled to go out on your business’s social media throughout the day. Doing this is especially important if you have promotions that are only happening during certain times of the day. You may also consider promoting certain deal days in advance, so interested customers are prepared when the sale starts.
If you get to work early on promoting your Cyber Monday sales using SEO best practices, you will be able to compete with other brands and businesses in your industry during the upcoming holiday sale season.
Competition has shifted from real marketplaces to e-commerce. Customers are now buying their items online. Without search engine optimization, your business offering will be ignored in the market. Even if you create costly webpages, if it is not seen by customers, then, that is still useless. Remind yourself of the following significant suggestions to get more customers who will patronize your products both offline and online.