When people want information, they want it instantly. They may search for answers in the middle of a shopping center on a smartphone or in the family room on a laptop. Regardless of the device or screen size, they want to be able to pull up accessible, user-friendly information on the double.
A website won’t do much good if it displays well on a desktop computer but is not adaptable for smaller screens. If a user has to scroll back and forth to view the full content of your website, they’ll quickly jump ship and head for another site that displays in a format that is easier to read.
It’s not just customers who favor responsive designs. Google, too, rewards designs that are mobile-friendly.
If we haven’t convinced you to adopt a responsive design for your website, here are a few more reasons why you should:
- Flexibility — A responsive website can automatically adjust to the screen that is being viewed. Whether it be a desktop computer, tablet, or mobile device, the website will pivot its layout, image sizes, and text, making the site visually appealing to visitors.
- Ease of use — A responsive website offers an excellent user experience, which will positively impact search engine optimization. A better browsing experience keeps visitors coming back for more, which will eventually improve the site’s ranking on Google’s search engine results page.
- Streamlined content management — A responsive website eliminates duplicated work so you’re not tweaking both a desktop and mobile site. You can manage content on a single instance of a dynamic website with less effort, giving you more time to focus on other important tasks.
- Conversion — An easy-to-navigate website makes for happy users, and happy users turn into customers.