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Improve Your Facebook Ads

Improve Your Facebook Ads

Jul 1, 2014

If you advertise on Facebook and want to increase your ad CTR and performance, check out these 4 tips. choose proper colors use “real” language use images target effectively
Google Buys Titan Aerospace

Google Buys Titan Aerospace

Apr 16, 2014

It is reported that Google recently acquired Titan Aerospace.  What does this have to do with their core business?  The reasons behind the purchase have been associated a desire to provide internet access to remote locations.  Other comment that drones will be used...
Facebook, “This post was served to X people”

Facebook, “This post was served to X people”

Mar 31, 2014

It appears that the verbiage that Facebook uses to tell Page admins how many people have viewed a Fan Page post has changed.  The text below a post used to say something along the lines of “Seen by x people.” As you can see in the screenshot below, it now...
Social Media Profiles – Less Is More

Social Media Profiles – Less Is More

Feb 25, 2014

Everybody loves social media.  Why not give every opportunity for every person on the entire planet every option to like your stuff on every social media platform ever, right?  Wrong. It is understandable why instinct tells us to create a lot of social media...
How social media benefits SEO

How social media benefits SEO

Feb 12, 2014

If you haven’t jumped on the social media bandwagon for social media sake, would you for the benefit or search? In this recent article, Research at Google published an abstract on understanding social annotations (social media data). The article states,...
Google Plus and Youtube

Google Plus and Youtube

Nov 24, 2013

Gone are the days of commenting anonymously on Youtube. As a Google owned property, Youtube now requires a Google+ account to make a comment. You used to be able to post video comments using your Youtube username. This name was often an alias and completely unrelated...
Hashtags in Google search results

Hashtags in Google search results

Nov 12, 2013

Search and social media now have another feature in common. Over the last quarter Google started returning hashtag related content from Google Plus within regular search results. Depending on how you have your security settings configured on your profile, any posts or...
Google Hummingbird and Social Media

Google Hummingbird and Social Media

Oct 24, 2013

Google’s latest algorithm update is called “Hummingbird.”  They sure have a fixation for animals, don’t they?  The latest algorithm is aimed at understanding the context of a search on Google as a whole.  This is a big change from Google trying...
Twitter IPO

Twitter IPO

Oct 5, 2013

Did you hear the latest (potential) tech IPO? Twitter is considering joining the ranks of publicily traded entities. Just last month, the company disclosed that they confidentially provided information to the SEC. There’s not currently many more details, because...
Facebook Adds Post Embed Option

Facebook Adds Post Embed Option

Aug 9, 2013

As social media outlets continue to compete in offering the most flexible solutions for immediate news distribution, Facebook has recently thrown their hat back in the ring. Similar to an existing Twitter option, Facebook now lets publishers use an embed feature that...
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