Sushi is not sashimi. A remix is not a cover. A symphony is not an orchestra. Press releases are not blogs. Don’t let life’s little distinctions mess you up. Otherwise, you could end up with a raw slice of salmon when you really just wanted a California roll. Or,...
Every entity with an online presence wants a page 1 ranking, and there’s plenty of information out there to help you achieve it—so much, in fact, that it can be totally overwhelming. In the interest of helping you prioritize, we asked SEOs to narrow things down a bit....
Every time Google pushes out an update to its search engine algorithm, which is a lot, your rankings can fluctuate — sometimes for the better, sometimes sending you into a panic. This is understandable, considering that Google dominates the search engine landscape,...
With search engine algorithms and bots getting smarter every year, it is essential to change out the tools in your toolbox if you want to achieve high rankings. We asked our SEO experts where they thought the trends would lead successful companies in the coming year....
Time flies. Well, except 2020. That took forever. With 2021 underway, let’s dig into trends shaping the search engine optimization (“SEO”) landscape, since SEO best practices change every year… or do they? Spoiler alert: Not really. With so much content...
If you needed life-saving surgery, would you ask your doctor about cheaper alternatives, or would you proceed with the option that gave you the best odds? Most people would probably choose the latter if they could. Why wouldn’t you do the same to give your...
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