SEO Tips From Enterprise SEO Expert
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Schema: The Free Traffic Driver
What is Schema Markup? Schema is code that is added to your website to provide better context to search engines. Using schema markup helps search engines better understand your content and helps them showcase it within search results. Examples of schema in action If...
AI Optimization: How to Rank in ChatGPT
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google's AI features, they're getting answers pulled from what AI systems consider authoritative sources. This case study shows how SEO...
Can You Optimize Funnels for SEO?
Yes. But you’ve probably heard the opposite. Before we get into how funnels can now be optimized for search engines, let’s go back a few years to understand where the current misconception came from. Funnel Platforms Are Built for Funnels Sales funnels and SEO are...
What Can SEO Offer Over Facebook Ads?
For years, Facebook (now Meta) ads were the go-to for entrepreneurs eager to generate leads. Their appeal was undeniable: Access to a vast and growing user base Budget-friendly campaigns Niche-targeting capabilities Easy setup and monitoring But as the digital...
9 Tips to Keep Visitors On Your Site
Click, scroll, gone. It's a scenario every site owner dreads. Visitors arrive, take a look, and then disappear. Although it's normal for some visitors to leave, a high bounce rate can mean something's missing. In this guide, we'll walk you through the common reasons...
Should I Babysit My SEO Agency?
You've heard about the long-term advantages of search engine optimization (SEO) over paid advertising, and you're intrigued. SEO offers a way to generate organic traffic and leads without endlessly paying for every click or impression. Best of all, organic traffic has...
Why Low-Volume Search Keywords Might Be Your Best SEO Targets
Looking for untapped SEO opportunities? You might be surprised by the power of "zero to low-volume" keywords. While most websites chase the same high-volume terms, many successful SEO strategies include keywords that tools claim no one is searching for. Let's explore...
SEO > Paid Ads
Google something. Anything. “Ugly Christmas sweater,” “best books for middle schoolers,” or “how to get green crayon out of white rug” will do. There’s a good chance that the first few results on the top of the page were “sponsored,” but your eyes glazed over them...
Overcoming Enterprise SEO Challenges
Enterprise SEO is no walk in the park. Big businesses often struggle to get it right. There are too many moving parts and too many cooks in the kitchen. One team says one thing, and another says something else. And suddenly, your SEO strategy is all over the place....
Getting Your Dream Job: The Power of Soft Skills
As a business owner who places a premium on efficiency in the hiring process, I know firsthand the importance of hiring based on a candidate's soft skills rather than just their technical abilities. Contrary to popular belief, it's usually not the flashy resume or...
Best 2025 WordPress SEO Plugins: 24 Optimization Plugins
WordPress currently has more than 55,000 plugins to choose from, so finding the best WordPress SEO plugins can be overwhelming. Luckily for you, I’ve taken my two decades in SEO and created a “master list” of the best WordPress SEO plugins for you. Best of all, I will...
Can You Trust Someone To Write SEO Blogs For You?
You’ve decided to hire a search engine optimization company to increase your online traffic. You’re happy to let them take over the technical stuff. But what about your blogs? Can they really speak with authority about your industry? Will they get the technical jargon...
One Website is Better than Two
One solid website is better than diluting traffic across multiple domains. SEO client wanted to split their SEO budget across two websites. Told them that was a bad idea. "But, can't we show up more with more domains?" No. Unless your different sites serve unique...
Backlinks: Do You Really Need Them? And If So, How Many?
We all know that Google loves backlinks (when another website includes hyperlinks to yours). Ask a dozen search engine optimization experts what the best way to skyrocket your Google rankings is, and many will probably say “backlinks.” That means backlinks are the...
Why Can’t SEO Go Faster?
In auto racing, it’s tempting to go full power, full time. But skilled drivers know that taking the corners too fast can cause them to lose the battle with centrifugal force. They could spin out, hit a wall or get taken out by another driver. It’s a balance, and at...