If you are concerned about your bottom line, it’s important to track KPI’s (key performance indicators). These measurements can help business owners gauge the effectiveness of their content marketing efforts.
Keep a close eye on the following metrics:
- The website’s social momentum – Social growth of a website is typically measured by the number of shares, likes, etc. received by a content piece. In addition to using these common tools, you can calibrate social trends by examining your content using URL-by-URL and month-to-month feedback. This will help you track the real momentum of your content strategy. Looking at your website as a whole helps you see the big picture. You will see which parts of your site are getting the most attention and which are stagnant.
- Social momentum of external content – To better understand how users respond to the content of your site, take note of how the competition uses content in reaching the same target audience. To do this, use the same methods you use to track social trends on your own website.
- Competitive blog content strategies – It is also important to focus your attention on the competing URLs’ shared metrics. Making notes of the frequency of their blog posts and when the content is published will enable you to make a comparison with your own content strategy and find what you may be missing.
- New backlinks – Focus on the ongoing conversation around you to learn about current development and new opportunities for content partnership arising from your social outreach. Exporting your links each month using your favorite tool will help you determine the newest links.
- Site speed – Speed matters. Every page, including those with graphics and content, must load as fast as possible. If your site is too slow, there are a number of tools to help you pick up the pace.
These metrics may seem simple and even trivial, but they are powerful tools for optimizing your content marketing.