There is more to a website’s design than aesthetics. Design not only makes a site visually pleasing but it also converts site visitors into customers. The conversion process depends largely on the effectiveness of the website design.
The following are some ideas for using design to increase a site’s conversion rates:
- Simplify your design – Using a simplified and minimalistic design can help a call-to-action (“CTA”) button stand out. Otherwise, it could get lost in a mass of clutter.
- Put the call to action in the content – Burying your call to action will hurt you. You should set the CTA button apart from other elements with color and design but position it above the fold and/or inside your content.
- Guide visitors to the call-to-action button – Add directional cues to point visitors toward the CTA button. The directional arrows could ultimately influence a visitor’s conversion.
- Ensure that your design is responsive – A responsive website design provides an optimal user experience regardless of the device they’re using so that you can convert visitors to customers.
Web designers should have a clear understanding of consumer psychology when creating a website. The design should complement the page content, so it is important that designers and SEO’s collaborate.