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Good website design versus strong SEO.  It doesn’t have to be one or the other.

Here is how to balance creative work and technical SEO to conquer Google.

Google website competition

Content is important, but the environment/design that you load your content is equally important.  Search engines basically say, “treat us like you would treat a real website visitor.”

⛔️ Your customers don’t like slow websites, so neither does Google.

⛔️ Your customers don’t like to “think” on websites, so make your design intuitive to be rewarded, too.

⛔️ Your customers like good content, so does Google.

You can only go so far with great content and a poor design, or vice versa. Execute them both successfully and the sky is the limit.

✅ Are there clear value propositions?

  • User benefit = Helps solve customers’ concerns faster
  • SEO benefit = Better bounce rate

✅ Is there clear call-to-action?

  • User benefit = Quicker customer satisfaction
  • SEO benefit = Improved conversions

✅ User-friendly/intuitive design

  • User benefit = Better engagement, longer time-on-site
  • SEO benefit = Better bounce rate, more staying visitors, increased conversions

✅ Does the page load quickly?

  • User benefit = Happy customer
  • SEO benefit = Better bounce rate, more staying visitors, increased conversions

Win/win