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Our SEO agency regularly sends out press releases and optimized articles.  To benefit our search engine optimization clients through the process of article content creation, we have created a generic list of topics below to help get your wheels spinning.

  • Press releases should contain at least five paragraphs of content
    (more is encouraged if available, but don’t stretch it out for no specific reason)
  • Each paragraph should contain at least three sentences of content
    (more is encouraged if available, but don’t stretch it out for no specific reason)
  • Do not worry about focusing on SEO keywords within the press release.  We will optimize the press release accordingly once we receive the draft from you.

Some ideas for a company press release topic may include the following.

  • Company announcements
  • Company appointing new management/staff
  • Unveiling of a new product, service or location
  • Attendance of a conference/convention/workshop
  • Continued education
  • Presenting a new feature of your company
  • Launching something new
  • Promotions
  • Engagements that the company, or someone from your company, is hosting
  • Upgrades to company facilities
  • Expansions
  • Introductions or debuts of new company elements
  • Improvements of your company
  • Awards or accolades your company or staff has received or given
  • Financial reports
  • Growth data
  • Joins with another company or person for something
  • Unveiling of new company items
  • Names of new staff or divisions
  • Preventions (illness, disaster) that your company fulfills
  • Media coverage your company was featured within
  • Reports your company was highlighted in
  • Visits from distinguished individual or companies to your company

Formatting your press release’s paragraphs

First Paragraph: Use the first paragraph of your press release to summarize the “news” that you are sharing in the press release.  Start with an introduction of who you or your company is, why you are an authority on the topic and maybe include a statistic, if available, about the topic.

Second Paragraph: The second paragraph is a good opportunity to validate the topic and you being an authority of the topic by providing a quote, or a testimonial.

Third Paragraph: The third paragraph is where you can dive into details about the topic at hand.  You can also add data, facts, references, credibility, etc. to support your statements about the topic.  Social signals are good for reinforcement (talk about how many people are involved, benefit from the topic, major companies that use your product/service, you in the news, etc.)

Fourth Paragraph: Quotes and testimonials add a lot of power to a press release.  Add another quote or testimonial here.

Final Paragraph: Summarize everything that has been discussed in the previous paragraphs and wrap up with some information about you or your company again.  Include a call-to-action, or a way for readers to contact you for more information about you, your company or the press release’s topic.

When you’re ready to send your press release draft.

When you submit your company press release to us for review please send it in an html file.  If you do not have an html editor than you can send the company press release to us in you can simply use a plain text file.  Please do not send Word documents or Microsoft based files.  These editors tend to copy over unrecognized characters into the final html files and can effect the format of your final, optimized press release.