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Google has been on quite the buying spree lately. Within the last 2 weeks – 2 months Google has reportedly purchased the following:

  • Impermium, security technology
  • Nest, smart thermostat makers – $3.2 billion
  • Boston Dynamics, military-grade robots (the 8th robotics organization they have acquired within just the last 6 months
  • DeepMind, artificial intelligence – $400 million

With all of Google technology and artificial intelligence acquisitions lately, have you ever wondered how much they’ve spent on acquisitions? We did. So, we Google’d Google. We found this nice little article on Wikipedia. While it lists many of the acquisition prices, some of them are not disclosed. It also did not tally the total cost of all of these acquisitions. So, we totaled it up. And guess how much it came to?

Google acquisitions

Think about it. That’s only the ones that have reported purchase prices on Wikipedia. That means the number is much larger. Below is the table of acquisitions, their purchase prices, dates, and reported purposes. (Sorry for the tiny print. Had to fit it all in somehow.)

CompanyBusiness TypeAcquisition DateUsed/Integrated WithPrice
DejaUsenet02/12/01Google Groups
OutrideWeb search engine09/20/01Google Personalized Search
Pyra LabsWeblog softwareFebruary 2003Blogger
Neotonic SoftwareCustomer relationship managementApril 2003Google Groups, Gmail
Applied SemanticsOnline advertisingApril 2003AdSense, AdWords$102,000,000
KaltixWeb search engine09/30/03iGoogle
SprinksOnline advertisingOctober 2003AdSense, AdWords
Genius LabsBloggingOctober 2003Blogger
Ignite LogicHTML editor05/10/04Google Sites
PicasaImage organizer07/13/04Picasa, Blogger
ZipDashTraffic analysisSeptember 2004Google Maps
Where2Map analysisOctober 2004Google Maps
Keyhole, IncMap analysis10/27/04Google Maps, Google Earth
Urchin Software CorporationWeb analytics03/28/05Google Analytics
DodgeballSocial networking service05/12/05Google Latitude
Akwan Information TechnologiesSearch engines07/19/05Internet backbone
ReqwirelessMobile browserJuly 2005Google Mobile
Current Communications GroupBroadband Internet access07/07/05Internet backbone$100,000,000
AndroidMobile software08/17/05Android$50,000,000
SkiaGraphics softwareNovember 2005Android, Google Chrome
PhatbitsWidget engine12/27/05Google Desktop
allPAY GmbHMobile software12/31/05Google Mobile
bruNET GmbHMobile software12/31/05Google Mobile
dMarc BroadcastingAdvertising01/17/06AdSense$102,000,000
Measure MapWeblog software02/14/06Google Analytics
UpstartleWord processor03/09/06Google Docs
@Last Software3D modeling software03/14/06Google Sketchup
OrionWeb search engine04/09/06Google Search
2Web TechnologiesOnline spreadsheets06/01/06Google Spreadsheet
Neven Vision Germany GmbHComputer vision08/15/06Picasa, Google Goggles
YouTubeVideo sharing10/09/06YouTube$1,650,000,000
JotSpotWeb application10/31/06Google Sites
EndoxonMapping12/18/06Google Maps$28,000,000
AdscapeIn-game advertising02/16/07AdSense$23,000,000
TrendalyzerStatistical software03/16/07Google Analytics
Tonic SystemsPresentation program04/17/07Google Docs
MarratechVideoconferencing04/19/07Google Talk, Google Hangouts$15,000,000
DoubleClickOnline advertising04/13/07AdSense$3,100,000,000
GreenBorderComputer security05/11/07Google Chrome
PanoramioPhoto sharing06/01/07Panoramio
FeedBurnerWeb feed06/03/07FeedBurner$100,000,000
PeakStreamParallel processing06/05/07Android
ZenterPresentation program06/19/07Google Docs
GrandCentralVoice over IP07/02/07Google Voice$45,000,000
ImageAmericaAerial photography07/20/07Google Maps
PostiniCommunications security07/09/07Gmail$625,000,000
ZingkuSocial networking service09/27/07Google Mobile
JaikuMicroblogging10/09/07Google Mobile
OmnisioOnline video07/30/08YouTube$15,000,000
TNCWeblog software09/12/08Blogger
On2Video compression08/05/09WebM, YouTube$133,000,000
reCAPTCHASecurity09/16/09Google Books
AdMobMobile advertising11/09/09DoubleClick, Invite Media$750,000,000
Gizmo5Voice over IP11/09/09Google Talk, Google Hangouts$30,000,000
TeracentOnline advertising11/23/09AdSense
AppJetCollaborative real-time editor12/04/09Google Wave, Google Docs
AardvarkSocial search02/12/10Aardvark$50,000,000
reMailEmail search02/17/10Gmail
PicnikPhoto editing03/01/10Picasa
DocVerseMicrosoft Office files sharing site03/05/10Google Docs$25,000,000
EpisodicOnline video platform start-up04/02/10YouTube
PlinkArtVisual search engine04/12/10Google Goggles
AgniluxServer CPUs04/20/10Android
LabPixiesGadgets04/27/10iGoogle, Android
BumpTopDesktop environment04/30/10Android$30,000,000
Global IP SolutionsVideo and audio compression05/18/10WebRTC$68,200,000
Simplify MediaMusic streaming05/20/10Android
Ruba.comTravel05/21/10Google
Invite MediaAdvertising06/03/10DoubleClick$81,000,000
ITA SoftwareTravel technology07/01/10Google Flights$676,000,000
MetawebSemantic search07/16/10Google Search
ZetawireMobile payment, NFCAugust 2010Android, Google Wallet
InstantiationsJava/Eclipse/AJAX developer tools08/04/10Google Web Toolkit
Slide.comSocial gaming08/05/10Google+, Orkut, Google Play$228,000,000
JamboolSocial Gold payment08/10/10Google+, Orkut$70,000,000
Like.comVisual search engine08/15/10Google Offers$100,000,000
AngstroSocial networking service08/30/10Google, Google Alert
SocialDeck, Inc.Social gaming08/30/10Google, Google+
QuikseeOnline video09/13/10Google Maps$10,000,000
PlannrSchedule management09/28/10Google+
BlindTypeTouch typing10/01/10Android
Phonetic ArtsSpeech synthesis12/03/10Google Voice, Google Translate
Widevine TechnologiesDRM12/03/10Google TV
eBook TechnologiesE-book01/13/11Google Books
SayNowVoice recognition01/25/11Google Voice
fflickSocial networking service01/26/11YouTube$10,000,000
ZynamicsSecurity03/01/11Google
BeatThatQuote.comPrice comparison service03/07/11Google Advisor$51,505,740
Next New NetworksOnline video03/07/11YouTube
Green Parrot PicturesDigital video03/16/11YouTube
PushLifeService provider04/08/11Google$25,000,000
TalkBinMobile software04/26/11Android
SparkbuyProduct search05/23/11Google Shopping
PostRankSocial media analytics service06/03/11Google
AdmeldOnline advertising06/09/11DoubleClick, Invite Media$400,000,000
SageTVMedia center06/18/11GoogleTV
PunchdLoyalty program07/08/11Google Offers
FridgeSocial groups07/21/11Google+
PittPattFacial recognition system07/23/11Android
DealmapOne deal a day service08/01/11Google Offers
Motorola MobilityMobile device manufacturer08/15/11Android, Google TV, Patent portfolio$12,500,000,000
Zave NetworksDigital coupons09/07/11Google Offers
ZagatRestaurant reviews09/08/11Google Places, Google Maps$151,000,000
DailyDealOne deal a day service09/19/11Google Offers$114,000,000
SocialGrappleSocial media analytics service10/11/11Google+
AptureInstantaneous search11/10/11Google Search
KatangoSocial circle organization11/14/11Google+
RightsFlowMusic rights management12/09/11YouTube
Clever SenseMobile apps12/13/11Android
Milk, IncSocial networking service03/16/12Google+
TxViaOnline Payment04/02/12Google Wallet
MeeboInstant Messaging06/04/12Google Hangouts$100,000,000
QuickofficeProductivity Suite06/05/12Google Docs
SparrowMobile apps07/20/12Gmail$25,000,000
WIMM LabsAndroid powered smartwatches2012Android
Wildfire InteractiveSocial media marketing08/01/12Google, Google+$450,000,000
VirusTotal.comSecurity09/07/12Google
Nik Software, Inc.Photography09/17/12Google, Android
ViewdleFacial recognition10/01/12Android$45,000,000
Incentive Targeting Inc.Digital coupons11/28/12Google Offers
BufferBoxPackage delivery11/30/12Google Shopping, Android$17,000,000
Channel IntelligenceProduct ecommerce02/06/13Google Shopping$125,000,000
DNNresearch Inc.Deep Neural Networks03/12/13Google, Google X
Talaria TechnologiesCloud computing03/15/13Google Cloud
BehavioSocial Prediction04/12/13Google Now
WaviiNatural Language Processing04/23/13Google Knowledge Graph$30,000,000
Makani PowerAirborne wind turbines05/23/13Google X
WazeGPS navigation software06/11/13Google Maps$966,000,000
BumpMobile software09/16/13Android
FlutterGesture recognition technology10/02/13Google, Android, Google X$40,000,000
FlexyCoreDroidBooster App for Android10/22/13Android$23,000,000
Schaft.incHumanoid robots12/02/13Google X
Industrial PerceptionComputer Vision12/03/13Google X
Redwood RoboticsRobotic Arms12/04/13Google X
Meka RoboticsRobots12/05/13Google X
HolomniRobotic wheels12/06/13Google X
Bot & DollyRobotic cameras12/07/13Google X
AutofussAds and Design12/08/13Google X
Boston DynamicsRobotics12/10/13Google X
BitspinTimely App for Android01/04/14Android
NestHome automation01/13/14$3,200,000,000
ImpermiumInternet security01/15/14Google+
DeepMind TechnologiesArtificial Intelligence01/26/14$400,000,000

 

$26.8 Billion in Google Acquisitions