Just had a call with a client that was scared a few months ago.
They wanted to rebrand their company, which meant changing domains, content, everything. They were afraid it would ruin their search engine rankings.
You can see on the chart below that towards the end of November is when we redirected their old brand domain to the new. As expected, there was a short-term burst then things settled out.
That’s when we started pushing out the SEO strategy that we had already mapped out. Didn’t take too long before they exceeded their original baseline and are now at nearly double their original traffic and leads.
Don’t be scared to make big moves. Just plan it out, do it right, and with the right team.