(pixabay / Unsplash) The value of content vs backlinks will vary based on two things. your industry your competition within that industry For example, selling a weight loss product on a national scale is way more competitive than selling lawn mowers in a specific...
This is a common question. “How do you get to the top for crowded keywords like shoes, women’s clothing, etc.” First, I’ll not answer it directly and explain why not taking the crowded keyword approach is better. Then, I’ll ignore my...
We had a great reader question. Is optimizing for video different than optimizing a page? Optimizing for video is quite different than optimizing for a website or pages within a site. Here’s why. 1 – With videos, you primarily have only the video itself,...
Press releases have run the gamut of being loved and hated for SEO. Right now, they’re somewhere in the middle. Press releases these days are only as valuable as the news is exciting. That’s not to say that press isn’t beneficial in it’s own...
Want to optimize your website? How? You have two options: (1) Create an in-house SEO team; (2) Hire an SEO company. Before making a decision, it’s good to know their differences. What are the advantages or disadvantages? Save
Press releases of the past were largely an offline medium. As SEO showed up on the map, optimization began incorporating press releases into fulfillment and press began transitioning to encompass online fulfillment, too. SEO’s first embraced press releases to...
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