When it comes to your conversion rate, ignorance isn’t bliss – it’s business suicide. Whether you’re selling a product, generating leads, or getting people to sign up for a newsletter, conversion rates are a key component of your overall...
When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion rates are a key component of your overall business strategy, and...
Have you thanked your employees lately? It’s high time, and Employee Appreciation Day is the perfect reason to do so. Employee Appreciation Day is celebrated every year on the first Friday of March. It was started in 1995 by Bob Nelson of the Recognition...
Every time I hear the word “phishing,” I can’t help but think about baiting the hook, casting a line, and waiting, waiting, waiting to catch something (preferably not seaweed or an old boot). While this may evoke childhood fishing memories, phishing with a “ph” is bad...
Google is the internet’s biggest search engine right now, maintaining nearly 90% market share. The more visible your website is on Google, the more likely customers will click on the link and buy from you. However, to prevent abuse, Google also gives out penalties to...
Uniform Resource Locators, more commonly referred to as URLs, are the address of a page, image, or file on the internet. The URL of your website is the first thing that the search engines and your customers see. They show the resource’s location needed to access it...
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