You probably don’t spend much time thinking about the punctuation in your website’s URLs, but you should. Something as small as using a hyphen instead of an underscore can influence how search engines interpret your content. And when you’re investing...
If you want to improve your website’s visibility in search results, you really need to understand sitemaps. Sitemaps may sound technical or optional, but they’re one of the most underrated tools in your SEO toolkit. Whether you’re managing a small...
You know what’s interesting about website security? For years, we just sent data back and forth across the internet without really thinking about who might be watching. Now search engines are actually rewarding sites that take security seriously. HTTPS was...
You’ve decided it’s time to invest in SEO to grow your business. But with so many SEO agencies claiming to have the secret to higher rankings and more leads, how do you know which one to trust? This decision isn’t like choosing a new software tool or...
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study...
Yes. But you’ve probably heard the opposite. Before we get into how funnels can now be optimized for search engines, let’s go back a few years to understand where the current misconception came from. Funnel Platforms Are Built for Funnels Sales funnels and SEO are...
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