What is Schema Markup? Schema is code that is added to your website to provide better context to search engines. Using schema markup helps search engines better understand your content and helps them showcase it within search results. Examples of schema in action If...
You probably don’t spend much time thinking about the punctuation in your website’s URLs, but you should. Something as small as using a hyphen instead of an underscore can influence how search engines interpret your content. And when you’re investing...
If you want to improve your website’s visibility in search results, you really need to understand sitemaps. Sitemaps may sound technical or optional, but they’re one of the most underrated tools in your SEO toolkit. Whether you’re managing a small...
You know what’s interesting about website security? For years, we just sent data back and forth across the internet without really thinking about who might be watching. Now search engines are actually rewarding sites that take security seriously. HTTPS was...
You’ve decided it’s time to invest in SEO to grow your business. But with so many SEO agencies claiming to have the secret to higher rankings and more leads, how do you know which one to trust? This decision isn’t like choosing a new software tool or...
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study...
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