Bing continues attempting to match Google feature-for-feature. Their latest tested feature includes deep links or, as Google calls them, “sitelinks.” What these links provide is multiple results for one site. If Bing senses that, based on your search term, you are looking for results from a specific website than it may provide multiple results with “deep links” directly to specific pages of that specific website. Below is an example circulating the internet.

bing search results

Links like these work well when you establish your company as a brand. That way, if someone searches your company name there’s an improved chance that you may get sitelink results from search engines directly to your Contact page, products, services, phone number, etc. Below is an example of Google’s sitelinks layout.