Content writing for websites and blogs can be hard to do. Making it worse, for some industries, relevant news does not happen every day. So, what do you write about? You may find your answer in repurposing content.
Repurposing is more than reviving and re-posting an old article as-is. Repurposed content should echo and reinforce the original source if it’s the same medium, or take the form of a new medium. And there are plenty of ways to repurpose content. The following are some of your easiest options.
Create an Infographic
One of my favorite SEO strategies for repurposing content is to create an infographic. With an infographic, the text supports the graphics and images, which are what catches the eye of the reader. Using the main talking points of the article, it can be rewritten as a script for an infographic.
Once you’ve finished your design, share your infographic. Some sites that offer free or inexpensive infographic sharing include:
Adapt for Social Media
Different social media sites allow different kinds of posts. Convert your blog content into short excerpts for re-posting across your favorite social networks and link back to your original post. Sharing on social media plants the seed for your content to be shared, linked to on other blogs, or, if you’re really lucky, to go viral.
Create a Video
Videos tend to get shared and commented on more than text-based posts, so why not embrace videos? Take your blog and convert it into bite-sized chunks where you record yourself talking about the topic. Or, use your blog’s text and convert it to a video with a voiceover using Content Samurai, a program I personally use. Then, upload your video.
If you’re a fan of Gary Vaynerchuk, which everyone should be, then you know that Facebook is king. “What? I thought we were talking about videos? Why not Youtube?” you ask. Obviously, Youtube is great for videos. It gets an A. Yes, continue to share videos on Youtube. However, Facebook, with their advanced demographic targeting, allows you to promote your video to get it in front of the perfect audience.
Create a Podcast
Doing a podcast is if radio, TiVo, and the internet had a baby. Podcasts allow you to record your broadcast, but let viewers watch it later. Like recording a video, you can repurpose chunks of your article to be used as a script for your podcast.
Content is king. It has to be relevant to be useful, and it has to reach its target audience to be used. To do that, it has to be shared in any of a number of formats. Repurposing content is a great way to have a continuous supply of materials for posting.