You’ve probably heard from a professional SEO company at some point to add an FAQ page to your website. Maybe you already have one, or maybe it’s been sitting on your to-do list for months. Either way, it’s time to stop viewing FAQ pages as filler...
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study...
Yes. But you’ve probably heard the opposite. Before we get into how funnels can now be optimized for search engines, let’s go back a few years to understand where the current misconception came from. Funnel Platforms Are Built for Funnels Sales funnels and SEO are...
You’ve decided to hire a search engine optimization company to increase your online traffic. You’re happy to let them take over the technical stuff. But what about your blogs? Can they really speak with authority about your industry? Will they get the technical jargon...
We all know that Google loves backlinks (when another website includes hyperlinks to yours). Ask a dozen search engine optimization experts what the best way to skyrocket your Google rankings is, and many will probably say “backlinks.” That means backlinks are the...
In auto racing, it’s tempting to go full power, full time. But skilled drivers know that taking the corners too fast can cause them to lose the battle with centrifugal force. They could spin out, hit a wall or get taken out by another driver. It’s a balance, and at...
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