Sushi is not sashimi. A remix is not a cover. A symphony is not an orchestra. Press releases are not blogs. Don’t let life’s little distinctions mess you up. Otherwise, you could end up with a raw slice of salmon when you really just wanted a California roll. Or,...
Every time Google pushes out an update to its search engine algorithm, which is a lot, your rankings can fluctuate — sometimes for the better, sometimes sending you into a panic. This is understandable, considering that Google dominates the search engine landscape,...
If you needed life-saving surgery, would you ask your doctor about cheaper alternatives, or would you proceed with the option that gave you the best odds? Most people would probably choose the latter if they could. Why wouldn’t you do the same to give your...
When people are proactively looking for your type of product or service, you already know their intent is to buy. But will it be from you? That’s precisely why sharing your expertise without expecting anything in return could grow your business. With the...
It can be nearly impossible for a beginner to tell what will work and what won’t when it comes to SEO strategies. If you’ve decided that you need SEO but aren’t quite ready to hire a good SEO company, it might be better to stay the course than to...
There’s an old saying, “You don’t know what you don’t know.” I’ve noticed that for many people, this applies to search engine optimization. In the mad race to get ahead in search engine rankings, the SEO landscape has become...
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