Self-serving ads have been on Twitter for a while. So what’s the big deal? Their ad platform is now open to all US users, instead of by invitation only. The ad platform now includes a bit of Twitter-in-house analytics to help advertisers manage their campaigns. Additionally, their reporting system offers extended data on Promoted Tweets to help advertisers maximize their ad dollar, or at least track it better. Far from Google Analytics, the data will still help advertisers compare across channels to analyze where they get the most bank from their buck.
How to Set SEO Goals That Actually Drive Business Growth
If "we want to be on the first page" has been your SEO goal, it's time to rethink your strategy. Rankings alone are misleading. You can rank for the wrong terms and bring in visitors who have no intention of buying. Or you can climb to page one and still see no change...
