SEO FAQ

You’ve decided to hire a search engine optimization company to increase your online traffic. You’re happy to let them take over the technical stuff. But what about your blogs? Can they really speak with authority about your industry? Will they get the technical jargon...

We all know that Google loves backlinks (when another website includes hyperlinks to yours). Ask a dozen search engine optimization experts what the best way to skyrocket your Google rankings is, and many will probably say “backlinks.” That means backlinks are the...

In auto racing, it’s tempting to go full power, full time. But skilled drivers know that taking the corners too fast can cause them to lose the battle with centrifugal force. They could spin out, hit a wall or get taken out by another driver. It’s a balance, and at...

Your smartwatch can calculate your body temperature and blood saturation levels. The fast-food menu tells you exactly how many calories that cheeseburger will pump into your body. Your weather app knows what the weather will be days in advance. In this era of instant...

You have a great product. Now how do you let potential customers know that without having to shell out for paid ads? Search engine optimization (SEO) is a tried-and-true solution for engaging target audiences by showing up higher on search engines. You do this by...

“Good things come to those who wait.” You probably didn’t like that adage shouted to you on those long road trips you took as a kid. As an adult trying to grow a business, you probably like it even less. You’ve invested time and money in your business and can’t wait...

Sushi is not sashimi. A remix is not a cover. A symphony is not an orchestra. Press releases are not blogs. Don’t let life’s little distinctions mess you up. Otherwise, you could end up with a raw slice of salmon when you really just wanted a California roll. Or,...

Every time Google pushes out an update to its search engine algorithm, which is a lot, your rankings can fluctuate — sometimes for the better, sometimes sending you into a panic. This is understandable, considering that Google dominates the search engine landscape,...

If you needed life-saving surgery, would you ask your doctor about cheaper alternatives, or would you proceed with the option that gave you the best odds? Most people would probably choose the latter if they could. Why wouldn't you do the same to give your website its...

When people are proactively looking for your type of product or service, you already know their intent is to buy. But will it be from you? That's precisely why sharing your expertise without expecting anything in return could grow your business. With the combination...

It can be nearly impossible for a beginner to tell what will work and what won't when it comes to SEO strategies. If you've decided that you need SEO but aren't quite ready to hire a good SEO company, it might be better to stay the course than to veer into the...

There's an old saying, "You don't know what you don't know." I've noticed that for many people, this applies to search engine optimization. In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether...

When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion rates are a key component of your overall business strategy, and...

According to a Forrester study and Search Engine Land, "71% of consumers begin their journeys by using a search engine to discover new products and services, and 74% reported using a search engine for consideration and purchasing." If you're not showing up in those...

Bootstrapped startups have their place, and many of us, including myself, have gotten our start as one. But to have access to search engine optimization (SEO) that genuinely helps businesses grow, there are no cheap or free routes. It all boils down to one thing:...