Google
5.0
★★★★★
161+ Google reviews

Google’s “Project Shield”

You either love Google or you hate them.  They recently released “Project Shield.”  This tool is offered to non-profits.  The assumed value in this tool is it helps website uptime for activists if someone tries to pull down their website with a DDoS attack.

Google DDoS

At face value, it sounds great.  And, it probably is.  It’s always funny to hear everyone’s conspiracy theories with Google.  Some internet marketers wonder if this is just another “free service” from Google that they just use to harvest data.  What kind of data?  Google could use the IP logs of a DDoS attack to see who the “bad guys” are.  Who knows what they could do with the data afterwards to prevent connections to Google properties.  What would happen if they turned that data over to government agencies.  We’re not saying any of it is good or bad.  Makes you wonder though.

This could, obviously, cripple a website. At face value it seems like Google just being nice. Some wonder if it’s just another way for Google to collect data. In this case, now Google could collect IP’s of “bad guys.” This collection of IP’s to prevent censorship could end up being turned right around to restrict those IP’s from access to whatever Google or big brother may want to stop activists from seeing. Preventing censorship for censorship.

Everything Google does seems to be a conspiracy theory to someone though. See more about Google’s “Project Shield” below.

Free SEO Report

See how SEO could improve your website. Completely free and no obligations.


We do not share or sell your email. It is used to send your report. You can also wait about 10 seconds after the report completes and this page will refresh with your results on the screen.

AI Websites and the Liability Nobody Talks About

AI Websites and the Liability Nobody Talks About

AI is transforming how businesses build on the web. That's exactly why a few numbers I'm about to share will surprise you, and not in a good way… AI-generated code now carries 2.7× the vkulnerability over human-written code, and by mid-2025, it was generating more...

read more
Optimizing SEO With “Buying Intent” Keywords

Optimizing SEO With “Buying Intent” Keywords

If you want SEO to generate revenue, you need traffic that comes with a reason to buy. Sure, rankings and visits matter. But if the people landing on your site aren't close to making a decision, none of that activity translates into revenue. This is where buying...

read more
The SEO Timeline Most Businesses Get Wrong

The SEO Timeline Most Businesses Get Wrong

If you've checked your rankings and felt your stomach drop, you're not alone. Search engine algorithms change faster than most businesses can keep up with. One week, you're ranking among the top businesses in your industry. The next, a competitor you've never heard of...

read more
How to Set SEO Goals That Actually Drive Business Growth

How to Set SEO Goals That Actually Drive Business Growth

If "we want to be on the first page" has been your SEO goal, it's time to rethink your strategy. Rankings alone are misleading. You can rank for the wrong terms and bring in visitors who have no intention of buying. Or you can climb to page one and still see no change...

read more