A little less than two weeks ago, Google announced an update to their search algorithm that would impact an estimated 35% of searches. This update is meant to pull new and “fresh” content and display it higher in search results. Google figures that more recent content is most likely to be more relevant than older content and more likely to be what the searcher is looking for.
What does this mean for you? A huge opportunity! Remember those press release reminder we send out each month? We’ll now be sending those requests within these newsletters. Since press releases and articles get distributed to PR sites they have a chance of being syndicated onto news sites as well. That means that your news could show up first as everyone else’s news.