Google announced an overhaul to their search algorithm called “Hummingbird.” They haven’t fully clarified what the algorithm update entails, but the general consensus in the industry is that it focuses on more immediate results based on long-tail searches. For example, you could type in “hot dog vs hamburger” and receive instant results that compares calories, nutritional value, etc. for the two foods. Further details of the algorithm update shall reveal themselves over the next few weeks.