It looks like Google is jumping on the bandwagon of one particular social media feature. You can now embed specific posts from a Google+ page onto a website. What originated as a feature on twitter was recently picked up by Facebook as well. A short time later, Google now offers this feature too.
This feature is great for those of you that regularly post on your social media pages. If you have one post that takes off and gets a lot of interaction than you can keep the party going. Embedding allows you to highlight the discussion directly on your website.