There’s no question that the Super Bowl is an advertising juggernaut. The young, the old, men and women alike will gather in their homes, bars, restaurants and practically every place that shows the big game. What business wouldn’t want to get their business advertisements in front of the eyes of millions watching the Super Bowl? But wait, there’s a catch. Price.
We’re not exaggerating when we say that the Super Bowl is the most watched TV event in America. This grand spectacle averages over 100 million viewers. In 2011, the big game was able to gather a record-breaking 111 million viewers. This made it the most watched television show in the history of American programming. And because of the huge amount of viewers and diversity of the audience watching, advertisers salivate at the thought of promoting their business during the big game.
Big company names like Coca-Cola, Pepsi, GoDaddy, and General Motors spend millions of dollars to have their commercials aired during the big game. However, advertising comes with a hefty price tag. How hefty? Oh, just a measly $4,000,000 for a 30-second commercial.
When you think about the reach, it may not be such a bad deal. Commercials aired during the Super Bowl not only reach millions of viewers, but chances are that hundreds of thousands of more may get residual exposure to your brand via social media. With the right hashtag, you could become a trending topic. The possibilities are endless and advertisers pay for that, too. That is, if you can afford it.