Thanksgiving is busy. Like, busy-busy. If you’re hosting the annual feast, you’ll need to prepare your home for guests and cook up a storm. Even if you’re a guest at someone else’s house, you may be contributing sides or desserts that will keep you occupied in the kitchen.
Once the Thanksgiving meal is done, many people turn their sights toward holiday shopping. Shoppers wanting to snag great deals can join the retail frenzy on both Black Friday and Cyber Monday.
For your business, Thanksgiving provides a bonanza of marketing opportunities. Here are some ideas for increasing sales during the Thanksgiving weekend shopping rush:
- Update Google My Business or the holidays – If you will be opening earlier or closing later, make sure to convey your holiday hours on your Google My Business. Google can help announce your special holiday hours.
- Emphasize deals – Consumers are often won over by special offers, incentives, free shipping, etc. If you offer these deals, make it known on your website. Customers can’t respond to your deals if you don’t get the word out.
- Capitalize on abandoned shopping carts – A lot of customers tend to “window shop” online. They fill up their shopping carts only to abandon them later. Sometimes these customers need a little nudge to continue with the purchase. Send automated follow-up emails or use re-marketing/re-targeting ads to offer discounts or freebies if they proceed with the order.