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If you weren’t aware, e-commerce sites can take advantage of a few elements that content-only websites cannot. You may notice some websites show up with an extra item or two associated with their search results, like ratings.

rich snippet product reviews

These markups can be accomplished by taking advantage of schema variables. These markups, often referred to as “rich snippets,” may require a few programming enhancements. Some content management systems and website software may already have these markups available and simply need to be enabled.

Rich snippets like these can give an extra ranking variable over your competitors. They also draw more attention to your search listing which can often increase your click thru rate. To learn more about the proper variables to use in schema markups, click here.