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How to Build a Better Homepage

A homepage is usually the most important part of a website. Visitors may find their way to your site through direct pages or paid targeting, but the home page usually gets around 50% of the traffic otherwise. The design of the homepage is critical to a website. It can...

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Evergreen Content vs Real-time Content

Marketers must balance evergreen and real-time content to provide website visitors with important information that will accelerate website traffic, generates leads, and deliver revenue. In the past few years, marketers have focused on creating evergreen content;...

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1-Click Checkout Effects on Conversions

Amazon's patent on 1-Click has expired, and the entire industry is about to get an uplift. Amazon filed for a patent on the now iconic 1-Click technology in 1997, and it was approved in 1999. Since then, companies have licensed the technology for their own use. Apple...

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Myths About Link Building

Love it or hate it, link building is one of the most effective strategies for increasing online exposure. But like many other practices, link building has been associated with a number of myths. Here’s a look at a few of the prevailing myths: Myth # 1: You will be...

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Writing Content that Matters

Writing meaningful content requires a lot of time and effort. You could, of course, take the easy path and write anything to fill space on the web page. If you choose the latter, however, you will be wasting time on content that yields few results. Content should be...

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Market your Content From an SEO Perspective

Content marketing focuses on the creation and distribution of valuable and relevant content to attract and retain your defined audience, with the end goal of driving them to take action. Some SEO specialists write content and decide later how to optimize it to...

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Top SEO Blogs

September is designated as Self-Improvement Month. The observance reminds people that they can always make themselves better in many aspects of their life—including their personal relationships, education, career, and more. I encourage business and website owners to...

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The Best SEO Strategies for Autumn

Brick-and-mortar businesses, such as retail stores, invest a lot of money, time, and effort into making changes to their storefronts to match each season of the year. In the same light, businesses must invest in renovating their websites to suit different times of the...

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10 Tips for On-page SEO Management [infographic]

In online business, one of the most important skills you need to learn is SEO skills because this is the only way to get into the highest rank. Learn how to improve your permalinks, page titles, meta descriptions and URLs through on-page SEO management. This will help...

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Creating Evergreen Content

Evergreen content is a favorite tool among blogging and content marketing experts. In the blogging and content marketing world, evergreen content refers to the posts or articles on your blog that have lasting relevance to your audience, as differentiated from topics...

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Use Design to Improve Conversion Rates

There is more to a website's design than aesthetics. Design not only makes a site visually pleasing but it also converts site visitors into customers. The conversion process depends largely on the effectiveness of the website design. The following are some ideas for...

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Embracing Google’s Algorithm Changes

Many people grow uneasy and even panic every time Google changes its algorithms. Google rolls out algorithm updates to keep progressing. In fact, one reason it is the number one search engine is that it is constantly improving and changing for the better. SEO...

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