SEO works by using a number of methods to draw the attention of search engines to your site.  In a nutshell, this is done through two processes. The first process is from within your site itself.  We regularly work with your site’s content to actively promote your site to search engines.  This is accomplished by ensuring that your website contains quality content and that certain variables within your site that search engines pay more attention to are presented easily for the search engines to notice.

The second process is similar to a popularity contest.  The more exposure that other, third party sites provide about your site, regarding certain keywords then the more “popular” and relevant your site seems to search engines about those keywords.  Our SEO company focuses on getting other quality sites to reference your site.  This is done by getting blogs, forums, directories, etc. to link back to your site with quality, one-way backlinks.  We also regularly promote your site through press releases and articles to provide additional exposure.  Here is a brief presentation on some of the processes that our SEO company executes to ensure a quality SEO campaign for your business.

If you are thinking about hiring an SEO company, the sooner the better.  Having your site SEO-friendly site is vital if you want to compete online.  When you decide to make your site “SEO friendly,” you are making a decision that could double your business in less than a year.  It wouldn’t be the first time that a client of ours has doubled, or even tripled in a year.  See our SEO client case studies.

Want to know more about our SEO company’s processes?

Below are additional, detailed bullet points about the processes that our SEO company takes to get your site ranked.

Initial SEO Company Efforts

• Review of site text and suggestions for text updates for better SEO.
• Page-by-page, site wide optimization. The first item needed is to internally optimize your site. This includes meta tag updates, optimizing existing copy, adding anchor text, internal cross-linking, sitemap generation, etc. That way the ongoing SEO has a good foundation to work with and will be that much more effective.
• Sitemap generation (and ongoing automation whenever available)

Ongoing SEO Company Efforts

• Regular press release and/or article distribution. This helps your positioning as well as helps build your brand. For maximum exposure, press releases are distributed nationally, unless desired otherwise by geo-specific client locations or for special news releases.
• Weekly link building. We continue to build your inbound links from other websites to increase your link popularity and to improve your overall positioning.  Unlike other SEO companies, we provide more than just directory backlinks.  In addition to directories, our quality, targeted backlinks include blogs, forums and social bookmarking sites for maximum exposure.