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How to Build a Better Homepage

A homepage is usually the most important part of a website. Visitors may find their way to your site through direct pages or paid targeting, but the home page usually gets around 50% of the traffic otherwise. The design of the homepage is critical to a website. It can...

Evergreen Content vs Real-time Content

Marketers must balance evergreen and real-time content to provide website visitors with important information that will accelerate website traffic, generates leads, and deliver revenue. In the past few years, marketers have focused on creating evergreen content;...

1-Click Checkout Effects on Conversions

Amazon’s patent on 1-Click has expired, and the entire industry is about to get an uplift. Amazon filed for a patent on the now iconic 1-Click technology in 1997, and it was approved in 1999. Since then, companies have licensed the technology for their own use....

Myths About Link Building

Love it or hate it, link building is one of the most effective strategies for increasing online exposure. But like many other practices, link building has been associated with a number of myths. Here’s a look at a few of the prevailing myths: Myth # 1: You will be...