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Winter Season: SEO Strategies

Because searchers’ queries change depending on the time of the year, it’s important to adapt your SEO strategies to fit the demands of the season. Online retailers and their SEO companies should aim to fit their keywords to the holiday season. Your keywords should be...

Get Noticed Over Thanksgiving Weekend

Thanksgiving is busy. Like, busy-busy. If you’re hosting the annual feast, you’ll need to prepare your home for guests and cook up a storm. Even if you’re a guest at someone else’s house, you may be contributing sides or desserts that will keep you occupied in the...

Scary SEO Mistakes

Businesses big and small can focus their efforts on promoting their brands with each new special occasion. This Halloween, companies will try their best to capitalize on the excitement of the holiday to sell more of their products. Though the mood is scary as...

How to Build a Better Homepage

A homepage is usually the most important part of a website. Visitors may find their way to your site through direct pages or paid targeting, but the home page usually gets around 50% of the traffic otherwise. The design of the homepage is critical to a website. It can...