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Maximizing Social Media Optimization

While the debate is still out, some consider social media optimization, or SMO, as an essential factor in search engine rankings. There are two main search entities that social media needs to optimize for: Google search and the internal search engine of a particular...

How to Optimize Meta Descriptions

Meta description refers to the HTML attributes that give a brief but clear explanation of a web page’s contents. Users see this explanation beneath title that is listed in the results of a search engine query. A meta description helps the searcher decide whether or...

Summer Trends for SEO

Everyone loves summer vacations, but you don’t want to take a break when it comes to SEO. SEO is an ever-evolving craft. It is growing at breakneck speed, and businesses must keep up with new trends if they do not want to be left behind. Google continues to update its...

Tips to Optimize for Your Target Keywords

SEO is often confusing and does not always work the way you want or expect it to. In many cases, Google will rank your page based on keywords that are different from those you directly target. To ensure that the focus is on the keywords of your choosing, you need be...

Types of SEO Content to Increase Rankings

Continuously adding fresh content to your website helps it remain high on the SEO ranking ladder. To stay at the top, it’s important to keep generating informative content and indexable assets. However, we no longer live in a time when a few simple paragraphs are...

Using Search Data for SEO Marketing Research

Search is more than a direct marketing channel. A search engine may be classified as an intentions database. Data released by search engines can be critical for market research and planning. Mapping search demands in your market will lead to an understanding of how...