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Google Use Email or Instant Messages for Rankings?

There are many factors that are considered when a search engine ranks your website.  In fact, there’s hundreds, possibly thousands of factors.  Many are commonly known or assumed. unique, quality content optimized head structure (title tags and meta) quick page load relevant, quality backlinks (avoid directories, automated links, etc.) For some time now there’s been potential ranking factors that cross my mind that I’ve wondered if search engines use or what reason’s they’d have not to use.  Perhaps they do, but these alternative ranking factors might not be as widely known or publicized.  I’m talking about non-website rankings factors.  Break out the crystal ball (again). Most of the current, known ranking factors rely on how good your website is or how good the websites that point to you are.  The common denominator is that all signals come from websites.  There’s so many other sets of data that could provide equally relevant citations or “backlinks” of sorts. Instant Messengers Emails What you’re currently doing Instant Messengers Instant messages provide detailed looks into intimate conversations.  Conversations that aren’t artificial and aren’t intended to manipulate rankings.  Google has GoogleTalk, Yahoo has Yahoo Messenger, and Bing (Microsoft) has Skype.  Why wouldn’t Google or the other search engines use any positive commentary in an instant message about a domain to give a positive ranking vote in that domain’s favor?  Likewise, why wouldn’t Google consider ranking a website lower after enough chatter online complaining about bad experiences? Yes, I understand that instant messages are private conversations.  Don’t fool yourself if you don’t think search engines aren’t already using your info to profile you.  I’ve seen...

Do press releases still have a place in SEO?

Press releases of the past were largely an offline medium.  As SEO showed up on the map, optimization began incorporating press releases into fulfillment and press began transitioning to encompass online fulfillment, too. SEO’s first embraced press releases to work in backlinks for their clients. Garbage PR sites started popping up everywhere, and good, free PR sites became hammered with spam content and became worthless. As with most fulfillment angles within SEO, press releases became abused. Google chimed in and axed the value in keyword-rich, PR-based backlinks. Does that make PR worthless now for SEO? No. A value still exists; co-citation. What is co-citation? Co-citation is when an external website references (cites) your business or domain. This means that if backlinks have less or no value in press releases, implied links from co-citation may still have value.  Is the proof in this patent of Google’s? Should you submit an endless supply of news to free press release sites? No.  Don’t submit free press releases.  Why?  Read our comment up a few lines about free PR sites being hammered and now worthless. Most good press release companies and distribution outlets cost a premium. That’s a benefit because that weeds out the shady, corner-cutting SEO’s. These PR sites use the funding to staff a team of quality control experts, too. This means that only serious businesses willing to pay to share their store can submit, and only decent commentary makes it through. Your press release that makes it through these types of moderation can then bring you value in the form of...

Super Bowl 2016 Ad Price Tag: $5,000,000

Earlier this year we wrote about how Super Bowl 2015’s advertising cost of $4.5 million was a doozy, but not to be surprised if the following year increases even more.  Looks like our prediction in our post earlier this year about Super Bowl advertising rates came to fruition.  CNN Money reports that a 30 second commercial during Super Bowl 2016 is to cost $5,000,000.  What?! CNN Money writes that the record-setting has good reason to ask for more money.  Super Bowl 2016 ads will also be streamed to online viewers, making the viewing audience that much bigger for advertisers. As mentioned in our previous post, there’s good reason for companies with deep pockets to consider advertising during the Super Bowl. Unmatched viewing audience numbers More engaged viewers Happier viewers, which means they’re more inclined to purchase Improved brand credibility for advertising during such a respected event It will be interesting to see who forks over the cash for a full one minute spot.  Got $10,000,000,...

The Benefits of Local SEO

Did you know that some reports estimate that nearly 40% of internet users have difficulty in locating local businesses online? Much of this is due to many small businesses not having a website, let alone local search engine optimization. (source: getrefe.tumblr.com) What is local SEO? Local SEO is intended to empower you and your business to rank not just online but specifically for your targeted geographical area. Local search engine optimization improves the rankings of your business’s website giving you a high priority for searches that are of the same locale as your establishment. Good, local search engine optimization can bring new customers to your website and introduce you to warm leads that are ready to buy with the click of a button. With larger buying audiences preferring local, the right local SEO strategy can mean big bucks for your small business. Since local SEO targets a specific region, it tends to lessen the amount of competition which leaves you with a more affordable option when compared to a national search engine optimization campaign. Lower amounts of competition also typically means quicker ranking and a quicker return on your investment. SEO National’s local search engine optimization campaigns are diverse. Localized Google+/Places/Maps setup and confirmation Listings in all major data aggregators for maximum, localized exposure (FourSquare, SuperPages, Acxiom, Infogroup, etc.) Local business schema markup Plus, content creation and other strategies that are standard with search engine optimization Ready to start increasing your local business and sales? Download your free SEO report today and call us at 1-855-SEO-NATL (1-855-736-6285) for a no obligations, free SEO...

3 Productivity Tools for Parents & Entrepreneurs

Being a parent while at the same time an entrepreneur can be hard. It entails a lot of responsibilities, both professional and personal, that need to be filled on a daily basis. Your business needs to maintain productivity and family needs love and organization. Without time management and self-discipline, it would be impossible to attain a harmonious work-life balance. In recognition of July’s Parent’s Day, here are some popular tools to help keep the parent entrepreneurs of the world sane by organizing and balancing personal life and work. 1. Evernote Coined as one of this generation’s most accessible apps, Evernote is a handy tool that can set reminders, save notes (audio and text), organize photos, and upload attachments, all synced across desktops and mobile gadgets. Evernote is also great for those who keep on jumping devices. The tool’s bookmarklet is simplified, making articles easy to clip, storing them for later reading on alternate devices. 2. e.ggtimer.com Who said timers were outdated? Timers are useful for a variety of productivity needs. Sure, your phone has a countdown timer, but that’s about the extent of its versatility. That’s where e.ggtimer.com comes in. The simplicity of e.ggtimer.com allows you to set timers for any increment or cycle. Set your url to e.ggtimer.com/15minutes for a 15 minute timer. Need a 1 hour timer? Done. Want a pomodoro timer for 25/5 minute cycles? Done. Use an infinite number of time frames or variables in the url of e.ggtimer.com to set yourself up to stay on task. A timer helps keep you on track. Gone are the days of going for a “quick break” and...

SEO National President, Damon Burton, To Speak At 2016 PROSPER Show

Damon Burton, President of SEO National, is a respected expert in search engine optimization. His commentary has been featured among various prestigious outlets. Rasmussen College Dell.com Sweet Process His latest recognition on his knowledge of search engine optimization comes upon the heels of his scheduled speaking engagement at the 2016 PROSPER Show. The PROSPER Show is designed to support online retailers and internet marketers that are looking to further educated themselves on best practices learned from the experience of industry experts. The show will feature CEO’s, marketing managers, and consultants from the fields of search engine optimization, social media, marketplace channel management, outsourcing, and business financing. The show has several seminars offering hands-on training, as well as personalize speeches to guide the audience through the core process that can increase their business. Click here to read the full press release.  To learn more about the PROSPER Show visit prospershow.com or search #Prosper16 online....

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