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Why Content Marketing Metrics Matter

If you are concerned about your bottom line, it’s important to track KPI’s (key performance indicators). These measurements can help business owners gauge the effectiveness of their content marketing efforts. Keep a close eye on the following metrics: The...

Simple Ways to Improve Your Blog’s SEO

Improving ranking in Google is a blogger’s dream. The following guides can help improve a blog’s search engine rankings: Optimize blog post titles – Your title serves as anchor text that will pull visitors in when they submit their query to search engines. Ensure that...

Tips for Optimizing your Blog Posts

Blogs are a powerful tool for inbound marketing. However, finding the balance between quality and quantity can be tricky. The following ideas can help you optimize your blog for generating traffic and leads while maintaining quality as you aim for quantity: Pinpoint...

Dealing with Unhappy Customers on Social Media

As the cliché goes, “You can’t please everyone.” This is as true in business as it is in other realms. As hard as you work to please your patrons, there will always be customers who will be dissatisfied. With the advent of social media, those customers now have the...

Utah’s Spring Splendor

At SEO National, we love the location of our headquarters. With the seasons changing, we like to remark on the beauty of our home state. Utah is not only a great place to go during winter, it is also a mecca for travellers looking for a beautiful and adventurous...

Why SEO Will Never Die

Worldwide, people flock to the Internet, using search engines to find products, services, and answers to millions of questions. It is estimated that there are 1.2 trillion unique Google searches each year. Search engine optimization, or SEO, drives relevant traffic to...