Most businesses approach SEO completely backwards. They jump into tactics without understanding who they’re trying to reach or what those people are searching for. So it isn’t surprising that their SEO efforts fail to deliver meaningful results. SEO...
When you start working on SEO for your business, it’s easy to feel overwhelmed by everything you’re told you need to do. From optimizing your website for local searches to building backlinks, creating content, fixing technical issues, and keeping up with...
When another website links to your site, it counts as a vote in the search engine popularity contest. These links are called backlinks. Backlinks are a powerful tool to improve your website’s ranking on Google. When reputable websites link to your business,...
Most business owners focus on keywords and content when they think about SEO, but your website’s navigation structure might be just as important. How visitors move through your site affects everything from how long they stay to whether search engines can...
If you’ve ever done an internet search for the same keyword on different devices or browsers, you’ve probably noticed something strange: the results aren’t the same. Sometimes the order shifts. Sometimes, a website that appears on your laptop...
If you’ve invested time and money into building a website that reflects your brand and speaks to your audience, the last thing you want is to get penalized or ignored by search engines. Yet one of the most common (and often overlooked) problems that can sink your SEO...
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