As a business owner who places a premium on efficiency in the hiring process, I know firsthand the importance of hiring based on a candidate’s soft skills rather than just their technical abilities. Contrary to popular belief, it’s usually not the flashy...
Want to show up in Google News, ABC, CBS, and all those news sites that people charge thousands of dollars to get you featured in? Here’s how you can do it yourself for less than $100. Before I show you where to submit your announcement, here’s how to...
WordPress currently has more than 55,000 plugins to choose from, so finding the best WordPress SEO plugins can be overwhelming. Luckily for you, I’ve taken my 13 years in SEO and created a “master list” of the best WordPress SEO plugins for you. Best of all, I will...
You’ve decided to hire a search engine optimization company to increase your online traffic. You’re happy to let them take over the technical stuff. But what about your blogs? Can they really speak with authority about your industry? Will they get the technical jargon...
One solid website is better than diluting traffic across multiple domains. SEO client wanted to split their SEO budget across two websites. Told them that was a bad idea. “But, can’t we show up more with more domains?” No. Unless your different sites...
We all know that Google loves backlinks (when another website includes hyperlinks to yours). Ask a dozen search engine optimization experts what the best way to skyrocket your Google rankings is, and many will probably say “backlinks.” That means backlinks are the...
In auto racing, it’s tempting to go full power, full time. But skilled drivers know that taking the corners too fast can cause them to lose the battle with centrifugal force. They could spin out, hit a wall or get taken out by another driver. It’s a balance, and at...
Your smartwatch can calculate your body temperature and blood saturation levels. The fast-food menu tells you exactly how many calories that cheeseburger will pump into your body. Your weather app knows what the weather will be days in advance. In this era of instant...
No, PPC doesn’t help your SEO – at least not in a true sense. The problem is people associate PPC results with organic search potential, which often leads to unmet expectations. To give you an example, some marketers falsely believe that a high PPC click-through rate...
This past year changed the way we live and work. As a result, many business owners were forced to re-invent their marketing plans for the holiday season to accommodate shifts in consumer habits. Read on to see how businesses in a variety of different retail markets...
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