To maximize your online exposure, our SEO company regularly sends out press releases and/or SEO company articles.  To ensure timely distribution of these SEO company press releases, it is up to the SEO client to send them on their regularly scheduled frequency.  To help our SEO clients with the writing process for these SEO company press releases, we have listed some tips below to follow when drafting your SEO press release.

• SEO press releases should contain at least five paragraphs of content (more is encouraged if available)
• Each paragraph should contain at least three sentences of content (more is encouraged if available)
• Press releases should focus on informative topics, company related news, etc.  For better distribution, these should not be based around a sales pitch.  Sales pitches are more accepted in SEO company articles though, should you desire to focus your content on a sales related topic.
• Do not worry about focusing on keywords within the SEO company press release.  We will optimize the press release accordingly once we receive the draft from you.

Some ideas for SEO company press release topics may include the following.

• Company announcements
• Company appointing new management/staff
• Unveiling of a new product, service or location
• Presenting a new feature of your company
• Launching something new
• Promotions
• Engagements that the company, or someone from your company, is hosting
• Upgrades to company facilities
• Expansions
• Introductions or debuts of new company elements
• Improvements of your company
• Awards or accolades your company or staff has received or given
• Financial reports
• Growth data
• Joins with another company or person for something
• Unveiling of new company items
• Names of new staff or divisions
• Preventions (illness, disaster) that your company fulfills
• Media coverage your company was featured within
• Reports your company was highlighted in
• Visits from distinguished individual or companies to your company

Formatting your SEO press release’s paragraphs

First Paragraph: Use the first paragraph of your press release to summarize the “news” that you are sharing in the press release.  Start with an introduction of who you or your company is, why you are an authority on the topic and maybe include a statistic, if available, about the topic.

Second Paragraph: The second paragraph is a good opportunity to validate the topic and you being an authority of the topic by providing a quote, or a testimonial.

Third Paragraph: The third paragraph can pick up from where the first paragraph left off.  You can continue talking about the topic and add some references, credibility, etc. to support your statements about the topic.

Fourth Paragraph: Quotes and testimonials add a lot of power to a press release.  Add another quote or testimonial here.

Final Paragraph: Summarize everything that has been discussed in the previous paragraphs and wrap up with some information about you or your company again.  Include a way for readers to contact you for more information about you, your company or the press release’s topic.

When you’re ready to send your SEO press release draft

When you submit your SEO company press release to us for review, please send it in an html file.  If you do not have an html editor, than you can send the SEO company press release to us in a plain text file.  Please do not send Word documents or Microsoft based files.  These editors tend to copy over unrecognized characters into the final html files and can effect the format of your final SEO company press release.